Filed under: .2 videos,.3 shreddage,.4 fashion,.5 music,.6 partay,.7 travel,.8 food,.8 funny shit,.9 industry haps | Tags: mahfia productions, mahfia.com, the mahfia
Check out the new new MAHFIA.COM . This has been a project of mine in the works for oh about…my whole life. Always knew I was going to start my own business since high school and well that time is finally here! The teaser site for MAHFIA.COM launched February 2010 and things have been moving forward at lighting speed ever since. I don’t have too much time to update WoozyLife anymore so these pages will just have to serve as a time capsule for 2009. If MAHFIA.COM doesn’t work out, woozylife is back on! Just kidding.
MAHFIA.COM is a lifestyle videozine that will be like nothing you’ve ever seen before. I’d try to put it in words but I’m a visual person so you’ll just have to watch it unfold and take some wild guesses until the full launch this June.
For now, here are all the clues…
http://mahfia.com/
http://vimeo.com/channels/mahfia
http://www.facebook.com/themahfia
http://twitter.com/themahfia
http://mahfiaproductions.tumblr.com/
stay tuned….SECRETS OUT SUMMER 2010
Last night my homegirls Jessica (product development @ dc shoes) and Missy (domestic sales @ osiris shoes) had their joint bday party celebration at Club 923 in downtown San Diego. We drank, we danced, I took photos. Happy bday girlsss i love you!!
club 923
jess and lucy, they keeps it real
gangster ass chi
keepin it classy in san diego
OG mahfia
drinkin classy...and trashy..
jess and erin
jinzo!
ms nereida
jess - not stoked on tequila shots
vodka for all
get it mikey
923 holla
hey djjjjj
Filed under: .2 videos,.3 shreddage,.5 music,.6 partay,.7 travel | Tags: alterna films, booty call soundsystem, elektro snowboard film, vera janssen
Last friday was the “Elektro” premier party european tour kick off at Subway Club, Cologne, Germany. I rolled with Vera to the premier and It was crazy good times. These kids know how to party, for real. I shot video and my buddy Jon edited this little number together in one day.
BOOTY CALL SOUNDSYSTEM + Schlachthofbronx from Munich bringing the party.
Sneak a peep:
Check out the trailer for the film as well…so sick:
Filed under: .5 music,.6 partay,.7 travel | Tags: elektro premier, vera janssen
I left San Diego last wednesday and 17 hours later I arrived at Vera’s pad on Thursday evening. The next night we drove into Cologne for the Elektro video premier party. I saw the sunrise twice this past weekend. Germans party hard.
kempen, germany
subway club - elektro premier
booty call boys
party time
ampersand is the shit
goin off
vera and homieeessss
faded
woozy
subway next day
cologne
hangover walk
rhine river
dusk
lurking
drinking hour begins
euro potty
spell check
Chromeo is the shit. If you disagree then I don’t think I can be friends with you. If you don’t know who they are, click on the link. You will be glad you did.
Anyway, on Friday night I rolled up to LA with my friend Julie for a fun filled evening of stunna shades and dancing. It was my homeboy Jonny V’s bday weekend so we met up with his crew from long beach in downtown LA, where Chromeo played at Club 740. Being the wise and responsible adults we are now, we got a hotel room because you don’t have to be a genius to figure out that you can get about 20 hotel rooms for the price of one DUI. On a quick sidenote, while searching for a hotel in downtown LA I came across the most hilarious hotel review I’ve ever seen on tripadvisor: here are the highlights:
“+Do you wish to be robbed?
+Do you want to hear women screaming for help at night?
+Do you want to live next to stinking persons?
+Do you want to sleep in a very dirt place?
+Do you want to share your bathroom with 20 other people?
+Do you want to share your TOILET with more then 20 people?
+Do you want to watch gang activities at night?
+Do you want to be asked for crack,heroin and cocaine in FRONT of the hotel?
+Do you want to take a walk on streets that smells bad because of URINE?
+Do you want to live in a room WITHOUT cooler or EVEN without a fan?
+DO YOU WANT TO LOOSE MONEY?
YES??? = Then
*****WELCOME TO THE CECIL HOTEL!*****”
Hilarious. This guy should get paid to write hotel reviews. Thank god for tripadvisor!
Anyway, so we ended up getting a room at the Westin downtown, no complaints for 80 bucks. Inside the lobby is a mini mall with a mini food court area with a mini offering of edible cuisine. Unfortunately we had no real choice but to eat here since getting in a car to go anywhere in LA at 5:30pm on a friday is a guaranteed horrible idea.
panda hut apparently does not have asian parents
meet my friend james who isn't confined by strict public health standards
this is where me and julie ate dinner. how can you say no to this?
After feasting on our gourmet meals, we met up with the rest of the party posse and began the celebration.
The show was amazing. Something about Chromeo just gets your limbs moving…well Chromeo and a bottle of patron. If you ever get a chance to see them, you will not be disappointed.
that's one very happy 25 year old
homiessss
always hydrate while drinking
sara's face captures two things: the present moment and the day after
chromeo is two guys: an arab and jew...that make sweet sweet music
club 740: you'd never find this place from the outside, it's literally in an alley way
this sums up the night
They just dropped their new album, but my all time favorite tracks are
1. 100%
2. fancy footwork
3. momma’s boy
4. bonified lovin
5. outta sight
6. you’re so gangsta
AND most recently their remix of “the kids don’t stand a chance” by vampire weekend — SO 80s. SO GOOD.
so gangstaaaaa
ASR aka Action Sports Retailers is a tradeshow that happens twice a year at the San Diego Convention Center downtown. It’s the biggest tradeshow in our industry. To sum it up, brands come to exhibit their newest goods, retailers come to place orders, lots of beer is consumed. But let me take a moment to reminisce about when ASR used to be more fun. I was an intern at Osiris and was 22. This meant I had the energy and motivation to sneak in a backpack full of beer, not to mention the rum and vodka. Interns, take note this is how you score brownie points. Despite the free flowing kegs that roll out at 4pm, having a secret stash is always the way to go. No one wants to waste their time fighting the 15 year old kid in the keg line that snuck into the show. Osiris had a private room at the old booth we used to have and you could pretty much do what you wanted back there. Well, until the security got smart and started patrolling from the rafters above..damnit! Anyway, those were the good ole days. Our boy TDUB was the one who showed us the way. Writing orders while his eyes were closed, I mean that is talent! Nowadays ASR for me is more about saying hi to the homies and checking out new and (hopefully) innovative goods, checking out the fashion show, etc. I didn’t spend a whole lot of time at the show, well mainly because it was small and there wasn’t much to see but here’s what I got for ya:
tubeflops from sanuk. my thoughts are you can only pull this off if you are a cute japanese girl. i'd like to see anyone else try though.
spy shades lookin good
nice work anthony
neff bringin it as always, lovin their new threads
volcom ragin as always
not quite as exciting as the mini mega
vans saving set up costs: mobile mini ramp
ed hardy: always providing excellent shit talking material
team kimreida
one of my fav outfits from the fashion show: aaliyah inspired
And as always, the parties. Biggest bummer about Agenda (streetwear show) moving to Huntington is that means no more Agenda parties during ASR weekend. Usually the highlight of the weekend is rollin’ to Agenda parties with our homie Dante Ross where the music is good and the vibe is chill. Despite no Agenda this year, we still managed to have a good ass time. We cruised to the Alphanumeric party at Confidential and then the Monster party at the Hard Rock after. Oh and we had a little pre party cab ride that started us on a good note.
party cab
best cab ride in san diego
does your cab driver sing with a flashing microphone? didnt' think so. you rock mohammed!
jess, miss and nereida
mel, me and nereida
you got a clean ass face
parenting at its finest: taking your baby out for a stroll at 1am in downtown san diego..really?
standard end to a good night
San Diego bans alcohol on the beaches. 40,000 some population of college and post college kids find a loophole in the law: you can drink if your feet aren’t touching the sand.
Labor Day 2009
Floatopia 2009
CAN’T STOP WON’T STOP
Filed under: .6 partay
I dont go out to the bars in north county much, not because I have anything against em its just that why would I drive 30 min to a bar when there is one 4 blocks away from my house? Buttttt I will make the trek up there to hang out with people who are awesome and awesome was this past Saturday. Pool party at my good friend jessica’s 5 star resort/house and then 3rd corner for dinner, beachside and the saloon. good times. Sorry for the shitty iphone pics..but when there is a lot of alcohol and water splashing involved you just gotta keep the camera at home.
livin the life
KP and val!!
Filed under: .3 shreddage,.6 partay,.9 industry haps | Tags: x games 15, x games girls skate
XXXXXXX GAMMMMMMMMEEEEEEEESSSSSSS. Oh X Games. For someone who is not a fan of LA I spend a lot of time up there, damn. Anyway, I cruised up to the Home Depot Center in Carson last Thursday to watch the girls vert and street skate contests. One word to describe the girls skating: progression. In both contests the girls stepped it up. In vert Karen, Lynz and Gaby all landed kickflip indys. I have to say I was blown away by the girls street contest. I’ve been going to the X Games and watching the girls skate for the past 3 years but this year I was really really impressed. Although the new format (each rider gets 10 tries, in order, at each obstacle) made for a slower paced session, I will say that it was somewhat more viewer friendly. The girls were throwing down so hard in street, especially because everything in the course was huge. I just wish I could skate half as good as these chicks. I have to say my favorite to watch was Alexis Sablone. I was wondering where she came from and I found out that she apparently just finished her degree in architecture at Columbia University…um yeah no biggie. She landed a kickflip over the 12 stair first try…DAMN. I think its safe to say that she may be the only graduate from the architecture program at Columbia that that will ever kickflip a 12 stair. Props to all the girls who skated and fuck ESPN for not filming it. Here are some photo highlights c/o Dan Coronado and William Prokop:
GIRLS VERT:
vert ramp
Karen Jonz
Lynz Adams Hawkins
Allysha Bergado
podium. 1. lynz 2. karen 3. gaby
karen jonz
VERT RESULTS
1. Lyn-z Adams Hawkins
2. Karen Jonz
3. Gaby Ponce
4. Cara-Beth Burnside
5. Julie Kindstrand
6. Mimi Knoop
7. Allysha Bergado
8. Elise Dabby
GIRLS STREET:
leticia bufoni photo: prokop
alexis sablone photo: prokop
marissa del santo photo: prokop
elissa steamer photo: prokop
vanessa torres photo: prokop
lacey baker photo: prokop
STREET RESULTS
1. Marisa Dal Santo
2. Alexis Sablone
3. Elissa Steamer
4. Lacey Baker
5. Vanessa Torres
6. Leticia Bufoni
7. Amy Caron
8. Evelien Bouilliart
9. Abisha Alshebaiki
10. Tamara Drybrough
After spending the day watching some shredding, it was time to experience the other side of X Games…the party scene. Normally industry parties are pretty fun because there are a lot of people that you know or you meet people that are awesome. However, when the party takes place in downtown LA at a scened out hotel such as The Standard, its a little different. Well I was lucky enough to experience this wonderful atmosphere because my good friend Nereida Aguayo is a designer at DC Shoes and had a room for the night. We met up with our other friend Val from Spy and checked out all the haps. Val had some tickets to the X Games 3D movie premier so we went to that for a good 20 minutes. It was cool for about 10 minutes but there is only so much mainstream/ESPN-ish overload I can take in an action sports film. The Nokia live theater was HUGE, I’ve seriously never seen so many people in one room. Anyway, we got out of there halfway through the film because frankly I was scared to experience that many people trying to exit a theater.
We headed back to the Standard where we went up to the rooftop party that DC threw. Of course the entertainment started in the elevator where we had the pleasure of riding up with 5 drunk ass girls who were wearing dresses too skanky and heels too high for their own good. Ahh LA. It was a minute long elevator ride with the typical drunk picture taking marathon while the chicks were spilling their drinks and falling all over themselves. Awesome. Unfortunately I started off the night far too sober for such a scene. I will say that the view from the rooftop bar was pretty cool. As the night went on, the party got less annoying and more fun. Or maybe it was the alcohol. Yeah it must have been the alcohol. Highlights include seeing Audrina from the Hills…haha. I mean where else would you have the Dingo and Audrina at the same party? I guess if it really was a good party, it would have been LC and Danny, not just their sidekicks. Anyway, I hung out with the DC women’s design crew: Nereida, Tammy and Karen, and they are awesome. The night ended in the only way it should end: a hotel room afterparty that included calling room service for drunchies (drunk munchies). Quote of the night is Karen saying to DC Snow TM Zach “I’m old enough to be your mom. I could shotgun this beer while changing your diaper.” Fuckin awesome.
the standard hotel..where they like to make showering awkward
view from the rooftop hotel
dc party at the standard...SCENE anyone?
me, nereida (dc shoes) and val (spy optic)
tammy (dc shoes), audrina from the hills, nereida (dc shoes)
shoes, hats and miller high life
nereida and karen (dc shoes)
this guy danced so hard he had to take a nap in the middle of the club
i tried to park here but they said no
I went to the snoop and slightly stoopid concert last nite with my homies Dan, Jen and Julie. It was amazing of course. Wasn’t expecting anything less. I’ve seen both snoop and ss before but not together…such a genius combination. Highlight of the show was for sure snoop playing “hail mary” and giving tupac mad love… definitely still feelin a little woozy this morning.
